Secrets Celebrities Know about Buying Diamonds that You Don’t


© Photo courtesy The Top Drawer (www.firenzejewels.com)

A consumer enters a jewelry store where he is suddenly surrounded by jewelry. Everything looks beautiful, but soon after looking around, the consumer realizes he knows little about the differences in quality of the jewelry. The experience can be overwhelming, especially for those inexperienced or uneducated in the jewelry industry. In order to ensure that the correct purchase is made, it is vital to do the proper research. Luckily, the Internet has tons of tools that can help consumers make wise decisions when it comes to buying jewelry. Most people are aware that the 4 c’s of a stone (cut, clarity, carat weight, and color) play a key role in any jewelry purchase, however, there are other factors that need to be considered as well.

Not all certificates are created equal. There are two major secrets a consumer should be fully aware of prior to making a large purchase. First and foremost, not all certificates that jewelers show you regarding a particular diamond are made equal. Certain laboratories have stricter standards than others. Therefore, two separate laboratories can grade the same diamond drastically different. The Gemological Institute of America (GIA) grades diamonds the most reliably and honestly. Insiders understand that stones graded by GIA have the highest resale value, which is why I recommend only purchasing diamonds that are GIA certified.

Reputation matters. My second piece of advice is to know from whom you are purchasing. In any relationship, trust is one of the most important factors. And, the relationship between buyer and seller is no different. Make sure that whomever you are buying your jewelry from is reputable, has been in the business for a while, and is knowledgeable about the trade. These days, especially with an increase in Internet sales, many jewelers try to pass off diamonds that are low in color and clarity as stones that are high in value.

Whenever the time comes for you to make that special purchase, it is important to remember that the process is supposed to be fun and exciting. But, you also have to educate yourself and do some homework beforehand to make sure that you are getting the proper value for your money. Diamonds last forever, but the heartache of making a bad purchase can too. Make sure to conduct research and work with someone you can trust.

Noble Diamond

Noble Diamond is a special wholesale diamond and jewelry manufacturer based in Los Angeles, California. The company was founded nearly 20 years ago with the sole purpose of providing high-end clients a personable diamond buying experience while educating them on the world of jewelry. Noble Diamond has an office in downtown LA but extends its service area to all of the United States as well as a few select international locations. Unlike most jewelry companies, Noble Diamond is the manufacturer of its own jewelry and obtains its diamonds directly from vetted Sightholders that polish rough diamonds. This helps eliminate extra layers and ensures that our team is involved with every step of the manufacturing process, guaranteeing proper oversight and personalized care. We work directly with exclusive clients and make certain that we provide them with the best merchandise for themselves and loved ones. With a combined experience of over 50 years, father and son, Musa and Gabriel Can currently lead Noble Diamond. Our team specializes in a face-to-face experience assuring that you will be blissful with your diamond and jewelry purchase.

Gabriel Can

Gabriel is the president and owner of Noble Diamond, a professional loose diamond and jewelry company based in the heart of Los Angeles. His office is located in downtown’s lavish jewelry and diamond district with a service area that knows no geographical bounds. Gabriel’s expertise ranges from professional custom designs for jewelry, and high end large solitaire diamonds that are certified by the Gemological Institute of America. His merchandise ranges from a modest .50ct diamond to as large as incredible 30ct diamonds. Clientele that have sought his service include movie stars, artists, professional athletes, and celebrities alike. Gabriel has called LA his home for the entirety of his life and is a graduate of the prestigious University of Southern California. The networking and business skills he gained while at USC have allowed him to grow the 20 year-old company his father started into one of Los Angeles’ largest and most glamorous diamond and jewelry companies.

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