PRIVACY AGREEMENT

PRIVACY AGREEMENT & CALIFORNIA ONLINE PRIVACY PROTECTION ACT (CALOPPA)

Matchmakers In The City (“Matchmakersinthecity.com,” “we,” “our,” or “us”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.matchmakersinthecity.com (the “Website”) and when you engage with our services.

By using this Website, you agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect the following categories of information:

A. Personal Information You Provide

When you submit forms, join our mailing list, request contact, or engage with our services, we may collect:

First and last name
Email address
Phone number
Age
Gender identity & preferences
Race/ethnicity (sensitive data)
Religious affiliation (if volunteered)
Relationship preferences
Dating aspirations and challenges
Matchmaking concerns
Photographs
Payment information (processed securely through third-party processors; we do not store full credit card numbers)
Preferred cities for dating
Past dating history

This information is only collected when voluntarily submitted.

2. AUTOMATICALLY COLLECTED INFORMATION

Cookies and Tracking Technologies

We use session and persistent cookies for:

Website functionality
Analytics and performance tracking
Advertising and retargeting
Social media integrations
Security purposes

You may disable cookies at any time via your browser settings.

Log Data

We collect device and usage information such as:

IP address
Browser type
Operating system
Referral URLs
Date/time stamps
Pages viewed
Clickstream data

Web Beacons & Pixels

Used for analytics, security, advertising, and email performance tracking.

3. SENSITIVE PERSONAL DATA

Because matchmaking inherently involves personal and intimate preference data, we may collect “sensitive personal information,” including:

Racial or ethnic origin
Religious or spiritual preferences
Relationship history
Sexual boundaries
Photos (biometric indicators, though we do not perform facial recognition)

Under GDPR, CPRA, and Virginia/Colorado privacy laws, we will only process sensitive data with your affirmative consent.

4. HOW WE USE YOUR INFORMATION

We use your information to:

Provide matchmaking, coaching, and related services
Respond to inquiries
Improve Website functionality and user experience
Maintain internal records
Personalize client communication
Send updates, marketing emails, or service changes
Conduct analytics and advertising
Detect fraud or misuse
Comply with legal obligations

We do not sell your personal information.

5. LEGAL BASIS FOR PROCESSING (GDPR)

If you are in the European Union or UK, we process your information under the following lawful bases:

Contract performance (providing matchmaking services)
Consent (for marketing, sensitive data, cookies)
Legitimate interest (website analytics, fraud prevention)
Legal obligation

6. SHARING YOUR INFORMATION

We may share your information with:

Service providers (hosting, email, CRM software, payment processors)
Advertising and analytics partners (Google, Meta, etc.)
Contractors assisting in matchmaking or tech support
Legal authorities if required
A successor company in case of merger or acquisition

These parties only receive information necessary to perform contracted duties and must protect your data.

We do not sell personal data as defined by CCPA/CPRA.

7. CCPA / CPRA (CALIFORNIA PRIVACY RIGHTS)

California residents have the right to:

Know what information we collect
Access your personal information
Request deletion
Correct inaccuracies
Opt-out of “sharing” for targeted advertising
Limit use of sensitive personal information
Not be discriminated against for exercising these rights

Request by emailing nina@matchmakersinthecity.com.

8. STATE PRIVACY LAWS (VA, CO, CT, UT)

Residents of these states have similar rights to California residents. Requests may be submitted to the email above.

Colorado & Virginia require disclosures about profiling:

We do not use automated decision-making to determine match suitability.
All matchmaking decisions are made by humans.

9. AI & AUTOMATED DECISION-MAKING DISCLOSURE (2025 LAW)

While we may use AI-assisted systems (e.g., matching databases, analytics tools), all final match decisions are human-curated, and AI does not make automated decisions with legal or significant impact.

10. INTERNATIONAL TRANSFERS

If you are outside the United States, your data may be transferred to the U.S. We use:

Standard Contractual Clauses (SCCs)
Additional safeguards where required
Legitimate interest balancing tests (where applicable)

11. DATA SECURITY

We use industry-standard protections including:

SSL/TLS encryption (HTTPS)
Secure server environments
Access-limited internal systems
Routine malware scanning
Third-party payment processors compliant with PCI-DSS

Note: Modern privacy law requires SSL encryption for any website handling personal information.

12. DATA RETENTION

We retain your data:

As long as you are a client
As required to provide services
As legally required (tax, contract, audit obligations)
No longer than necessary for business purposes

You may request deletion at any time.

13. CHILDREN’S PRIVACY

We do not knowingly collect data from individuals under 18 years old.
If we learn a minor has submitted data, we will delete it promptly.

14. YOUR RIGHTS (GLOBAL)

You may:

Access your information
Correct inaccurate data
Request deletion
Request restriction of processing
Opt out of marketing
Revoke consent
Request a copy of your data (data portability)

Contact: nina@matchmakersinthecity.com

15. DO NOT TRACK

We honor “Do Not Track” browser signals where legally required.

16. THIRD-PARTY LINKS & SOCIAL MEDIA FEATURES

Our Website may contain links to external sites.
We are not responsible for their privacy practices.
Social media widgets may collect your IP and browsing behavior.